Twenty-five years after the syndicated series Battlestar Galactica first appeared on TV, Sci-Fi Network launches promos for an exclusive all-new miniseries. While paying homage to the now-iconic original, these new promos ingeniously use graphic design as editorial metaphor to highlight both the action and special effects expected of the genre while placing new emphasis on the enduring drama of human survival.
In each of a series of promos, the Battlestar Galactica logo is first seen as a shiny new spacecraft hovering in a dark universe. As the promo storyline intensifies through sound bites, show clips and voice-over, graphic transitions reveal type positioned over a zoomed-in BSG logo being scorched by red laser. With each subsequent transition further damage is seen taking a toll on the once pristine logo. By the promo’s end page the logo is seen scarred and battle-weary.
Sci-Fi designed and produced the clips in-house, putting its full arsenal of graphic capability to work. The BSG logo was created as an Illustrator file and then animated using a combination of 3DS Max and Softimage 3D platforms. Finally, type and laser effects were created and added in Inferno and After Effects.
"Our idea was to show how this ship suffers the ravages of war while keeping the focus on the human and relationship side of the story." – Roger Guillen, VP Creative, Sci-Fi Network
Gunilla De Santo
Director On&Off Air Production
Cliff Schwarz Music
New York, NY
Hambar Music Publishing
New York, NY