At IBC, Alias announced the introduction of Alias Creative Bridge, a services program designed to assist senior business managers and marketing professionals effectively exploit design and engineering data in their efforts to develop branded materials that are visually engaging, product correct, and can be created in significantly less time on increasingly tighter budgets.
Recognizing the rapidly changing business of marketing, the emergence of new
advertising venues and the growing competition for consumer attention, Alias
has introduced its Creative Bridge services program to reduce production
costs and speed time-to-market by streamlining the content creation
pipeline Ã‹Â† allowing companies to quickly iterate, adapt and repurpose design
and engineering assets. The program was also designed to help marketing
efforts cost-effectively operate outside of physical limitations through 3D
art assets and compel consumers with new types of interactive digital
Creative Bridge features a complete set of offerings: from the initial
design and planning stage where members of the professional services
division assess goals and existing digital assets to create a
custom-tailored workflow roadmap; through to the implementation stage in
which Alias professionals function as a seamless resource for CAD file
preparation, virtual model assembly, data repair and optimization, and
ad/creative agency liaison.
Alias services offered to support the effective deployment of a Creative
Bridge pipeline include training, workflow consulting and pipeline design,
virtual asset management, and program management.
"In todayÃ¢Â€Âšs competitive marketing environment, forward-thinking companies
should strive to attain an intuitive visualization pipeline to help tell
their story taking 3D design and engineering assets to compelling sales
and marketing tools," said Ashim Bose, director, transportation projects and
services for AliasÃ¢Â€Âš global customer services. "Digital marketing efforts
represent a means to drive even deeper levels of customer engagement, as
they often operate outside of the physical limitations of photography, film,
hand illustration, and 2D software. Standout marketing campaigns are
gravitating toward showcasing the physically impossible.Ã¢Â€Âš Alias is uniquely
equipped to assist companies with their long-term transitions to this
Creative Bridge paradigm."
Custom professional services, such as those offered through the Creative
Bridge program, are just one of a broad suite of services available through
Alias' global customer services division. Building on decades of experience,
the company has a deep knowledge of creative digital workflows and digital
art requirements; the ability to develop cutting-edge technologies to
support custom pipelines and to dramatically accelerate related processes; a
worldwide presence that can support global enterprises; and a scalable and
secure technical infrastructure.
Other professional services include custom training, custom support, custom
engineering, production services and pipeline optimization targeted to both
entertainment and design customers.