Press Release

Macromedia today announced the immediate availability of Macromedia
Flash Media Server 2. In addition, Macromedia and Limelight Networks
today announced the immediate availability of Limelight MediaEdge
Streaming for Macromedi Flash.
Flash Media Server 2
The Macromedia Flash Media Server 2 server software offers a unique
combination of traditional streaming media capabilities and a flexible
development environment for creating and delivering innovative,
interactive media applications. Flash Media Server 2 complements
Macromedia Flash Professional 8 and Macromedia Flash Player 8, making
the Flash Platform the effective solution for creating and delivering
interactive rich media applications across browsers and operating
systems of all kinds. Pioneering media, entertainment,
telecommunications, retail, and advertising companies are quickly
adopting Flash video to deliver customized, seamless video experiences
to millions of viewers worldwide. For more information, please visit
http://www.macromedia.com/go/fmsship.
By using Flash Media Server 2 and the Flash Platform, publishers can
now integrate video into their websites and applications with complete
control over playback, interactivity, and branding for a seamless
experience. Flash Media Server 2 is the foundation for delivering both
recorded and live Flash video in large-scale deployments such as video
on demand, live web broadcasts, MP3 streaming, video blogging, and
video/audio chat applications.
"With the Flash Platform, users can finally view high-quality,
interactive video online as a truly seamless, instant-on web video
experience," said Tom Hale, senior vice president and general manager,
Macromedia. "The new version of Flash Media Server 2 will now provide
organizations with the most powerful way to deliver web video and rich
media applications to the widest possible audience on the Internet."
Flash Media Server 2 introduces new scalable Edge-Origin servers, an
optional enterprise-ready architecture that simplifies load balancing,
failover, and clustering to ensure greater reliability and scalability
of streaming rich interactive experiences even during peak traffic
times. Flash Media Server 2 has a unique, programmable streaming
environment that includes a robust API for precise code control over
media streams, assets, and features-like custom interactivity, user
authentication, and bandwidth detection-to deliver truly distinct user
experiences.
"A pioneer in the new media arena, Showtime Networks is committed to
providing innovative ways to deliver web video experiences that
complement our network programming," said Robert Hayes, senior vice
president of new media, Showtime Networks, Inc. "Macromedia Flash Media
Server 2 based on the Akamai network gives us the most flexible
streaming options and greatest reach. Since implementing Flash video on
the Showtime website, our traffic has drastically increased and
video-clip viewership jumped 150 percent."
Flash Media Server 2 video experiences take advantage of the new
high-quality video codec in Flash Player 8, complete with automatic
detection of the client's bandwidth connection and capability to adjust
the stream accordingly. Flash Player is currently installed on over 600
million desktops and mobile devices globally.
Flash Media Server operates across standard Windows or Linux servers,
and integrates with existing databases, as well as web and data
services. Expanded extensibility functionality enables customers to
manage XML-based media meta-data, access local system resources, and
control logging and reporting for tighter integration with existing
media ingest and management systems.
Macromedia Flash Media Server 2 is available today and pricing is based
on configuration and number of licenses. Prices start at $4,500 for a
two-CPU configuration Professional Edition license. Flash Media Server
2 is the next generation of Macromedia Flash Communication Server.
Customers with current Flash Communication Server maintenance contracts
are entitled to free upgrades to Flash Media Server 2.
LimeLight MediaEdge Streaming
Macromedia, Inc. (Nasdaq: MACR) and Limelight Networks today announced
the immediate availability of Limelight MediaEdge Streaming for
Macromedia ® Flash ®. The service enables scalable Flash media streaming
on the advanced Limelight content delivery network and leverages the
new Macromedia Flash Media Server 2. In addition, Limelight Networks is
now a Macromedia Flash Video Streaming Service partner. Macromedia and
Limelight Networks are working together to provide media and
entertainment companies' deployment of advanced Flash video experiences
for movies and trailers, TV shows, broadcast media, advertising, and
major events with Limelight MediaEdge Streaming for Macromedia Flash.
"Media and entertainment publishers are turning to Flash video because
they can integrate video into their websites with complete control over
playback, interactivity, and branding," said Chris Hock, director of
product management, Macromedia. "By partnering with Limelight Networks
for the new Limelight MediaEdge Streaming for Macromedia Flash, we are
able to leverage their advanced content delivery network and extend
those benefits to an even larger audience."
Limelight Networks is uniquely positioned as a leading provider of
content delivery network systems specifically designed for live and
on-demand broadband streaming to very large audiences. The Limelight
MediaEdge Streaming for Macromedia Flash utilizes the Edge-Origin
server capabilities of Flash Media Server 2 to advance Limelight
Networks' high-capacity delivery backbone. The resulting service
utilizes a high-bandwidth media delivery architecture that scales to
support a massive number of viewers and responds to changing storage
and delivery demands.
"The amazing capabilities inherent in Flash Media Server 2 are perfect
for Limelight Networks, given our focus as a content delivery network
for media and entertainment," said Mike Sawyer, vice president of
marketing, Limelight Networks. "We look forward to working with
Macromedia and expanding the delivery of Flash media experiences to the
large and growing audience for broadband content."
Flash Media Server 2 is now available (announced today at Streaming
Media West 2005; see separate release), and combines traditional
streaming media capabilities and a flexible development environment for
creating and delivering innovative, interactive media applications.
Flash video is delivered via Macromedia Flash Player, allowing content
publishers to reach the largest possible audience on the web and to
deploy high-quality online video across all major platforms and
browsers, while lowering the costs of development, quality assurance,
and support. Flash Player is currently installed on over 600 million
desktops and mobile devices globally.
Limelight MediaEdge Streaming for Macromedia Flash is available today,
and includes on-demand video delivery for powerful Flash video
experiences. Live video capabilities will be available soon. For more
information on Limelight MediaEdge Streaming for Macromedia Flash,
please visit http://www.llnw.com/flash.
Experience matters. Macromedia is motivated by the belief that great
experiences build great businesses. Our software empowers millions of
business users, developers, and designers to create and deliver
effective, compelling, and memorable experiences – on the Internet, on
fixed media, on wireless, and on digital devices.
Privately held Limelight Networks is the leading content delivery
network for Internet distribution of video, music, games and downloads.
Limelight's advanced content delivery network provides the world's top
media companies high-performance, cost-effective delivery of media and
software via the Internet, making Limelight Networks the content
delivery network of choice for more than 400 world-class customers
including Akimbo, ABC Radio Networks, Belo Interactive, “BuyMusic” @
Buy.com, DreamWorks, LLC, IFILM, Live365, Marimba, MSNBC.com, NC
Interactive, NPR, Real Networks Rhapsody, Radio Free Virgin, radioio,
Valve Software, and Xbox Live. For more information, visit:
http://www.limelightnetworks.com.