Margarita Mix de Santa Monica Unveils HD Mixing Suites

The L.A. Studios, Inc., the nation’s preeminent audio post-production company, announced today that its Margarita Mix de Santa Monica facility has upgraded its mixing suites to full high-definition.

The facility’s infrastructure has been re-engineered with the groundbreaking Fairlight Dream Constellation (integrated mixing consoles and digital audio workstations) routed to a Digital High Definition D5 VCR. The rooms feature 61″ high definition monitors along with adaptable ergonomic advancements, accommodating the developing needs of the Hi-Def market. These features allow for the mixing of 5.1 surround sound to HD picture as well as layup to and layback from HD picture.

“Our entry into Hi-Def offers our clients, in multiple markets, the opportunity to work with the latest technology in a premium creative environment,” said Jonathan Whitehead, General Manager, Margarita Mix de Santa Monica. “The new HD rooms perfectly complement our bourgeoning 5.1 business and we will continue to upgrade all of our L.A. Studios’ locations, enabling our clients to stay ahead of the curve regardless of geography.”

"We chose Margarita Mix de Santa Monica to do the 5.1 mix of the theatrical trailers for our new hit series 'Everybody Hates Chris' and it was very helpful to be able to view them in HD right there in the studio," said Jeff Morritt, VP Advertising and Promotion at UPN. "Overall, we had a terrific experience. The mixer was great to work with, the facilities were top-notch and the finished product sounded great."

“Margarita Mix has always been our only choice for our 5.1 mixes and their new HD rooms are a great upgrade to a great studio,” said Sally Banta, partner/editor at The Reel Thing, Inc. “A full HD environment allows us to work at an extremely high creative level and is a fantastic addition to the facility’s excellent service, mixers and technology.”

Specializing in the audio post of commercial and entertainment advertising, DVD added-value titles, video games, music videos and multimedia, Margarita Mix de Santa Monica regularly collaborates with top companies such as Crispin, Porter & Bogusky, RPA, Fallon, BBDO, Dailey & Associates, TBWAChiatDay, HBO, Paramount Pictures Television and Universal Studios. The facility also offers a full range of associated audio post services including Sound Design, ADR and ISDN voice over recording.

Please visit www.margmix.com to see images of the new HD rooms and contact either Jonathan Whitehead or Paula Arnett at 310.396.3333 for more information on HD, 5.1 surround sound services, or to schedule a tour or session.