At the 2006 CES (Consumer
Electronics Show), DTS, Inc. (NASDAQ: DTSI) will premiere DTS-HD Master
Audio, the company's high definition surround sound solution for next
generation high definition media. This marks the first public demonstration
of high definition video content shown in conjunction with 7.1 discrete
channels of surround sound that is bit-for-bit identical to the master
soundtrack. Previously announced as DTS-HD, DTS-HD Master Audio has been
selected as an option in the standards for the upcoming Blu-ray Disc and HD
DVD media formats. The company will be holding demonstrations of DTS-HD
Master Audio throughout CES, January 5-8, 2006 at the Las Vegas Convention
Center, North Hall Room #N242.
Presented in 1080p super high definition video, this dramatic demonstration
will include clips of major Hollywood feature films, concert videos and
music videos seen and heard for the first time in both high definition video
and audio. The program soundtrack was produced by Illustrious UK, which
combines the talents of Martyn Ware (The Human League, Heaven 17) and Vince
Clarke (Erasure, Yaz), who have become two of the most in-demand surround
sound producers in the UK today.
"The consumer electronics industry is entering a new era, and DTS is pushing
the envelope by making the home entertainment experience completely come
alive," said Jon Kirchner, President and CEO of DTS. "With DTS-HD Master
Audio, for the first time we have sound that matches high definition video
images and allows people to truly live the high definition life."
In addition to producing audio so pure and accurate it is identical to the
master soundtrack and having 7.1-channel discrete sound capability, DTS-HD
Master Audio is also compatible with existing generation equipment and can
deliver a significant increase in sound quality when consumers play the next
generation discs and players through their current A/V equipment. DTS-HD
Master Audio is an extension of Coherent Acoustics, which is the digital
codec upon which all of DTS' audio technologies in the consumer electronics
space are based, and was built from design to be highly flexible in
anticipation of future requirements and applications.
DTS-HD Master Audio is expected to launch in a variety of the new high
definition players and A/V receivers planned for introduction throughout
2006 from major manufacturers.
www.dts.com