Press Release

Target and ad agency Peterson Milla
Hooks (PMH)/Minneapolis called on the talent of Fischer Edit's Brian Slater
for their 2005 Holiday Campaign. The five, 30-second spots began airing
nationwide earlier this month, just in time for the festive holiday season.
Set to the infectious tunes of Earth, Wind and Fire, this new Holiday
campaign from Target features a cornerstone commercial in "The Gathering." A
young couple pop into a house party, calling out to their friends that they
have arrived. The couple is then chased out of the living room by their
friends' three boys, who are already "manning" their remote-controlled cars,
which they received for Christmas. A stop at the bar reveals one of their
'70s-inspired friends blending cocktails. And finally a trip down the
hallway reveals where the party is really at: a live performance by Earth,
Wind and Fire, singing and dancing away the night – along with a room full
of friends. The couple puts down their gifts, and joins in the fun — on the
dance floor!
The action-packed campaign continues, following the young couple, as they
make their way through the social activities of the holiday season: "The
Open House" features them cooking up a feast for their loved ones, turkey
and all! "The Lighting" entails the lighting of their house for the
holidays, as well as a light show set to the disco beat. "The Race" shows
dad racing to get all of Santa's gifts into his VW bus, and home to the kids
in time. And finally, in "The Surprise," two sets of triplets excitedly open
their gifts, much to their tripled surprises!

www.fischeredit.com
Credits
Agency: Peterson Milla Hooks/Minneapolis
Creative Director: Dave Peterson
Art Director: Aaron Pollock
Copywriter: Daniel Chu
Account Supervisor: Ken Barlage
Agency Producer: Lisa Mitchell
Production Company: Villains
Director: Dewey Nicks
Executive Producer/Owner: Robin Benson
Executive Producer: Richard Goldstein
Producer: Bernard Rahill
Where Shot: Downey Studios/Downey, CA
Editorial Company: Fischer Edit/Minneapolis
Owner/Executive Producer: Tony Fischer
Editor: Brian Slater
Producer: Bill Rogina
Associate Producer: Kathy Yerich
VFX Company: Fischer Edit/Minneapolis
Owner/Executive Producer: Tony Fischer
Visual Effects Supervisor: Mark Youngren
VFX Artist: Mike Porterfield
Producer: Bill Rogina
Postproduction Company: Crash & Sue's/Minneapolis
Colorist: Sue Lakso – Crash & Sue's
Audio Post Company: Modern Music & Sound/Minneapolis
Owner/Executive Producer: Tony Fischer
Mixer: Rick Meyer
Producer: Jess Ford

Composers: Earth Wind & Fire