Press Release

Sila Soyer has been promoted to Executive Producer of Outside Editorial, taking the helm of the SOHO-based editorial, design and visual effects boutique dedicated to providing ad agencies with a collaborative creative environment for their high-end traditional and new media projects.
Formerly Head of Business Development for the two year-old company, Soyer brings a diverse set of skills to her new position as she heads up a hand-picked talent roster that includes owner/editor Scott Gaillard and editors Scott Gibney, Jeff Ferruzzo, Steve Evans and Neil Gust.
“It’s exciting to work with such a diverse and multi-talented team,” notes Soyer. “Each of Outside’s editors has particular strengths, but their common-ground is that they all have well-rounded reels and broad experience cutting a variety of genres. They’re also all great storytellers and share a keen sense of design and a love of music.”
Senior graphic designer Jaime Lamond, graphic designer Riccardo Sinti and Discreet Flame/Inferno artist Steve Mottershead bring another set of skills and a new dimension to the company. Soyer feels that this complement of a high-caliber artists gives her a unique opportunity to take the company in some exciting new directions with high-profile effects-driven spots and technically challenging emerging media projects.
As Executive Producer I have a unique opportunity to guide Outside’s growth as we respond to the ever-changing needs of the advertising industry at large,” notes Soyer. “This is the kind of creative challenge I thrive on.”
www.outsideedit.com