Formatt offers five new filters for HD that help create better HD and SD video.
With a dedication to the high definition market, Formatt Filters, UK,
has developed five new filters specifically geared to those shooting in
HD – HD Clear Soft Effects filters, HD Neutral Density filters, Clear
UV HD filters and Circular Polarizer Filters. Both amateur and
professional videographers, alike, can benefit from Formatt’s
revolutionary filter technology and use it to their advantage to take
their filming and creative HD freedom to new levels.
has developed five new filters specifically geared to those shooting in
HD – HD Clear Soft Effects filters, HD Neutral Density filters, Clear
UV HD filters and Circular Polarizer Filters. Both amateur and
professional videographers, alike, can benefit from Formatt’s
revolutionary filter technology and use it to their advantage to take
their filming and creative HD freedom to new levels.
Formatt’s new generation of glass filters offers unparalleled standards
in design and performance. The finest materials together with state of
the art production techniques have resulted in a standard of optical
perfection unmatched anywhere else. All Formatt filters are
manufactured using Schott B270 Super White ® optical lens glass that is
precision polished and ground to ensure absolute optical flatness and
optimum performance. Each filter is guaranteed flatness to a maximum 2
to 3 wave value and comes with an individual reading from a laser
interferometer. Every filter is carefully verified with a densitometer
and spectrophotometer to ensure consistent and accurate transmission
before leaving the factory, resulting in an absolute purity of image
that eliminates any unwanted colorcast caused by conventional greenish
soda-lime glass.
in design and performance. The finest materials together with state of
the art production techniques have resulted in a standard of optical
perfection unmatched anywhere else. All Formatt filters are
manufactured using Schott B270 Super White ® optical lens glass that is
precision polished and ground to ensure absolute optical flatness and
optimum performance. Each filter is guaranteed flatness to a maximum 2
to 3 wave value and comes with an individual reading from a laser
interferometer. Every filter is carefully verified with a densitometer
and spectrophotometer to ensure consistent and accurate transmission
before leaving the factory, resulting in an absolute purity of image
that eliminates any unwanted colorcast caused by conventional greenish
soda-lime glass.
Formatt Soft Effects The Formatt HD/DV Soft Effect Filter is designed
to soften the harsh outlines which can result in high definition work,
but with minimal loss of detail and contrast. The filter uses a series
of small Plano-convex lenses mounted within a specially developed
matrix which in turn is sandwiched between highly polished sheets of
Schott B270 Super White optical lens glass. The Formatt HD soft filters
are designed to allow the light to pass through for the most part
undisturbed; however, a small part of the surface area of the filter
has a series of very small lenses on it. The small lenses use their
enhanced small radius to produce a controlled spherical aberration,
avoiding the risk of secondary focus at short focal lengths, as may
happen with other so called “soft” filters. The small lenses are
distributed within the filter area in a stochastic pattern, eliminating
the danger of moirà© fringing even in difficult conditions such as sun
lit water surfaces. This is extremely important when using today’s
moirà© sensitive digital chips.
to soften the harsh outlines which can result in high definition work,
but with minimal loss of detail and contrast. The filter uses a series
of small Plano-convex lenses mounted within a specially developed
matrix which in turn is sandwiched between highly polished sheets of
Schott B270 Super White optical lens glass. The Formatt HD soft filters
are designed to allow the light to pass through for the most part
undisturbed; however, a small part of the surface area of the filter
has a series of very small lenses on it. The small lenses use their
enhanced small radius to produce a controlled spherical aberration,
avoiding the risk of secondary focus at short focal lengths, as may
happen with other so called “soft” filters. The small lenses are
distributed within the filter area in a stochastic pattern, eliminating
the danger of moirà© fringing even in difficult conditions such as sun
lit water surfaces. This is extremely important when using today’s
moirà© sensitive digital chips.
HD Soft Gold Enhancer and HD SuperSoft Gold Enhancer
Formatt’s two new Soft Gold and SuperSoft Gold enhancers for HD use
refraction to obtain specific effects, avoiding the color split
associated with diffusion type filters. Soft Gold filters use the
latest developments in materials technology to soften outlines and
enhance flesh tones, removing blueness and facial blemishes without
distortion. Tiny particles within the skin tone enhancing matrix bounce
incoming light onto the reverse face of the glass filter. Total
internal reflection projects the light into the camera lens, refracted
by the glass, softening the image but without losing contrast. The use
of refraction eliminates the color split associated with diffusion.
SuperSoft Gold filters combine two highly successful techniques by
laminating a soft gold enhancer with the trendsetting HD soft filter to
provide the ultimate in facial enhancement for the HD camera user.
Formatt’s two new Soft Gold and SuperSoft Gold enhancers for HD use
refraction to obtain specific effects, avoiding the color split
associated with diffusion type filters. Soft Gold filters use the
latest developments in materials technology to soften outlines and
enhance flesh tones, removing blueness and facial blemishes without
distortion. Tiny particles within the skin tone enhancing matrix bounce
incoming light onto the reverse face of the glass filter. Total
internal reflection projects the light into the camera lens, refracted
by the glass, softening the image but without losing contrast. The use
of refraction eliminates the color split associated with diffusion.
SuperSoft Gold filters combine two highly successful techniques by
laminating a soft gold enhancer with the trendsetting HD soft filter to
provide the ultimate in facial enhancement for the HD camera user.
Clear UV HD Filters & Circular Polarizer
The Formatt Clear UV HD filter is a cleverly designed, optically clear
filter which absorbs potentially damaging high energy UV light below
410 nanometers. It is made with the standard Formatt A.C.T. methodology
with a UV absorbent polymer sandwiched between two layers of Schott
B270 Super White Crown Optical Glass. The Clear UV HD filter is
intended to be used as an optical flat protection filter and is
designed to protect the lens from physical damage while maintaining
optical neutrality. This allows the user to choose color effects from
other filters without having to endure the traditional coloration found
in 1A and 2B UV filters. The high levels of transmission of this filter
make it ideal for use in low light situations.
The Formatt Clear UV HD filter is a cleverly designed, optically clear
filter which absorbs potentially damaging high energy UV light below
410 nanometers. It is made with the standard Formatt A.C.T. methodology
with a UV absorbent polymer sandwiched between two layers of Schott
B270 Super White Crown Optical Glass. The Clear UV HD filter is
intended to be used as an optical flat protection filter and is
designed to protect the lens from physical damage while maintaining
optical neutrality. This allows the user to choose color effects from
other filters without having to endure the traditional coloration found
in 1A and 2B UV filters. The high levels of transmission of this filter
make it ideal for use in low light situations.
The Formatt Circular Polarizer is also made with the Formatt A.C.T.
methodology with a polarizing polymer sandwiched between two layers of
Schott B270 Super White Crown Optical Glass. The same processes used on
larger Formatt square filters is also applied to Formatt round filters
as well. Formatt uses the only the highest grade UV and Polarizing
Polymers available, and inserting the polymer between two layers of
glass allows the user to clean the filter as often as required and
without damaging the protective layer. This is especially important
with the popular 1/3 inch chip for HD as well as when shooting
wide-angles or in large light areas, where every speck of dirt or smear
will be extremely visible. The Formatt Circular Polarizer and Clear UV
HD filters are available as a round screw in filters from sizes 40.5mm
to 138mm and all common square sizes.
methodology with a polarizing polymer sandwiched between two layers of
Schott B270 Super White Crown Optical Glass. The same processes used on
larger Formatt square filters is also applied to Formatt round filters
as well. Formatt uses the only the highest grade UV and Polarizing
Polymers available, and inserting the polymer between two layers of
glass allows the user to clean the filter as often as required and
without damaging the protective layer. This is especially important
with the popular 1/3 inch chip for HD as well as when shooting
wide-angles or in large light areas, where every speck of dirt or smear
will be extremely visible. The Formatt Circular Polarizer and Clear UV
HD filters are available as a round screw in filters from sizes 40.5mm
to 138mm and all common square sizes.
Formatt HD Neutral Density Filters
Formatt HD Neutral Density Filters have been specially formulated as a
result of extensive research into new applications for molecular A.C.T.
dyes. The filters give more of a neutral grey without the specular
effects from the particulate coatings of the current neutral density
and neutral density graduated filters, which allows the user more
precise control. While Formatt HD Neutral Density filters are a new
range, they have the same densities and light stops as the Kodak
Wratten Standards.
Formatt HD Neutral Density Filters have been specially formulated as a
result of extensive research into new applications for molecular A.C.T.
dyes. The filters give more of a neutral grey without the specular
effects from the particulate coatings of the current neutral density
and neutral density graduated filters, which allows the user more
precise control. While Formatt HD Neutral Density filters are a new
range, they have the same densities and light stops as the Kodak
Wratten Standards.
Formatt’s new Neutral Density Filters are a response to the many DPs
and cinematographers who find that it is important to shoot as wide
open as possible to minimize depth of field, especially with HD. In
response to the professional demand for an optically correct and
pristine neutral density filter for HD, Formatt designed its HD Neutral
Density Filters, which are the ultimate solution to enhance color
contrast and are ideal for normal light reduction.
and cinematographers who find that it is important to shoot as wide
open as possible to minimize depth of field, especially with HD. In
response to the professional demand for an optically correct and
pristine neutral density filter for HD, Formatt designed its HD Neutral
Density Filters, which are the ultimate solution to enhance color
contrast and are ideal for normal light reduction.
Formatt’s HD Neutral Density solid and graduated filters are available
in all the popular round screw in sizes, all the standard square sizes
and can be special ordered in any size or gradient.
in all the popular round screw in sizes, all the standard square sizes
and can be special ordered in any size or gradient.
All Formatt filters are finished with a unique edge frame offering
maximum protection against chipping, surface scratches and enables easy
handling and cleaning. With the filter description on top of the frame
it also makes identification of the filter much easier especially when
filters are stored in cases on location. Bogen Imaging is the exclusive
distributor of Formatt Glass Filters in North America, and carries
Formatt’s complete range of top quality filters.
maximum protection against chipping, surface scratches and enables easy
handling and cleaning. With the filter description on top of the frame
it also makes identification of the filter much easier especially when
filters are stored in cases on location. Bogen Imaging is the exclusive
distributor of Formatt Glass Filters in North America, and carries
Formatt’s complete range of top quality filters.
Sections: Business
Topics: Press Release City
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