Silicon Imagining to Incorporate Seagate Drive Into New Digital Camera

Seagate Technology, the world's leading manufacturer of
Consumer Electronics (CE) hard drives, announced today that its 2.5-inch
hard drives will provide the storage for the Silicon Imaging SI-1920HDVR,
the world's first digital cinema camera with 10-bit Cineform RAWT
direct-to-disc recording. The SI-1920HDVR delivers unprecedented image
quality, 10-F stop dynamic range, IT-friendly connectivity, battery powered
operation and up to four hours of continuous shooting on a hot-swap 160GB
USB 2.0 cartridge.
Designed with the independent filmmaker in mind, the SI-1920HDVR
encompasses a new paradigm in camera acquisition and recording technology.
Expose and record at 1080/24/25/30P or 720P up to 72fps in a raw "digital
negative" format using its embedded dual-core PC architecture. Then edit the
raw footage over a LAN connection, as each shot is taken. Or, remove the
hard drive cartridge and produce dailies, create special effects, and edit
full-resolution HD content directly from disc; all without the need for a
time-consuming ingest process from tape.
"The entertainment industry is in the midst of a transition to
high-definition digital content creation," said Ari Presler, CEO of Silicon
Imaging, Inc. "The SI-1920HDVR achieves visual quality and features at an
affordable price point that is a breakthrough for digital cinematography.
The Seagate hard drive technology enabled us to deliver low power portable
operation and reliable acquisition, even under the most extreme shooting
environments. We are now working together to offer filmmakers a variety of
portable and network storage options for use on set or in the field."
Silicon Imaging will be incorporating the Seagate EE25 Series hard
disc drives, specifically designed with "extreme environment" applications
in mind, and its Momentus 5400.3 hard disc drive, a 2.5-inch hard drive
using perpendicular recording technology. The EE25 Series hard disc drive is
designed specifically to meet the needs for those who need highly reliable
and ruggedized storage, such as automotive, industrial PC, field computing,
military applications and filmmaking. Most importantly, the extreme
environmental robustness of the hard drives enable extended operating
temperatures to reliably deliver digital information in temperatures
from -30 to 85 degrees C and in high-humidity and high-altitude
environments. Similarly, the drive's increased resistance to operating
vibration of up to 2.2 Gs withstands the constant vibration of automobile
operation while streaming navigation, entertainment and data services,
perfect for filmmakers who are filming inside a vehicle or for run-and-gun
documentaries in less-than-desirable locations.
"Seagate hard drives have made it possible for the movie industry to
revolutionize editing, post-production, and distribution. Now, filmmakers
can start editing their creations immediately by moving digital negatives
directly from the camera's drive to storage in the editing console," said
Brodie Keast, Seagate senior vice president and general manager of Consumer
Electronics. "The hard drive continues to be an enabling technology for the
creation, distribution, discovery, and consumption of digital content, and
Seagate's strategy for leveraging technology platforms will help us address
a wide variety of these emerging applications."
The Momentus 5400.3 disc drive is the first 2.5-inch notebook product
to use perpendicular recording, a technology that stands data bits on end on
the disc platter to achieve new levels of hard drive data density and
storage capacity. The Momentus 5400.3 is built tough to withstand
industry-leading up to 900 Gs of non-operating shock and 350 Gs of operating
shock to protect drive data, making it ideal for environments where systems
are jarred or subject to high levels of vibration. The hard drive is also
lean on power consumption, allowing users to work longer between battery
charges, and is virtually inaudible – a feature that is very important to
the filmmaking community.
Seagate has the broadest offering of CE hard drives and serves the
entire spectrum of applications – from automobile navigation and
entertainment, to home theater, handheld audio, video, communications and
computing. As the only hard drive company offering products for nearly every
hard drive application, Seagate provides the global scale, supply and
support that CE device makers need.
www.seagate.com
www.siliconimaging.com