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Riot Goes Topsy-Turvy with Hyundai

Smart Previs Straightens Out a Complicated VFX Shoot

It took an extensive previs and a complicated live action shoot to turn the world upside down for a new Hyundai Sonata spot, "World on Its Head." In addition to its input during pre-production, RIOT handled VFX, color-correction and post. The spot was produced by HSI Productions for agency The Richards Group (Dallas), and editorial took place at The Whitehouse.

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