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Interactive Design Installation in NYC for Adobe

Brand New School Creates Design to Reflect CS3 Apps

In March, Adobe made the biggest release in the company’s history. Last week it made a splash in Manhattan as it unveiled an interactive installation designed by directing collective Brand New School to illustrate the power and diversity of each of its many design tools.
The 25-foot wide by 10-foot high projected screen, using of course Adobe Flash as the player, features a myriad of layers of graphic animation that are triggered by the viewer’s movements, from side to side and as they get closer to the screen. As the person tracked by the sensor gets to the far right of the screen the animation builds in intensity and then displays the tagline: Creative license: Take as much as you want.

CREDITS
Agency: Goodby, Silverstein & Partners

Design and Animation: Brand New School, New York
Director: Jonathan Notaro
Art Director: Eli Carrico, Danny Ruiz
Designers: Serge Kirsanov, Victor Lau, Mitch Paone, Michael Perry, Adam Wentworth
3d Artists: Camila Benitez, Anton Tokar
Producer: Devin Brook
2d Animators: Chace Hartman, James O'Brien, James Webber
Executive Producer: Danny Rosenbloom

Interactive Development: The Studio for Interactive Media
Co-Founders: Justin Bakse, Eric Ishii Eckhardt
Interactive Designer: Greg Schomburg
Production: Rachel Morris
Projection Technology & Set-Up: Obscura Digital

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