Avid's 'Openness' Initiative Puts Final Cut on Unity
Not Just a New Logo? Avid Touts Enhanced Levels of Tech Integration
With Panasonic and Sony, Avid highlighted native support for P2 and XDCAM HD media across its editorial platforms. In the run-up to NAB, Avid announced native support for Red’s .r3d file format via MetaFuze, Media Composer and DS.
The company’s Sundance Digital Titan and FastBreak NXT broadcast automation systems support Omneon’s MediaDeck GX broadcast channel-playout server. And v5.2 of the Deko 3000 on-air graphics package now supports FBX and Collada file formats, simplifying the use of 3D models and animation created in software from Autodesk and Maxon. Deko 5.2 will be available for download in June.
Even Avid’s own products got in on the integration action, with Avid showing a workflow using its Video Satellite software to connect a Pro Tools|HD system with an Avid Media Composer. That integration fit with the announcement that along with Avid’s new logo comes a “fusing” of its various businesses – Avid, Digidesign, M-Audio, Pinnacle, and Sibelius will now operate as a single company. Believe it or not, Avid says NAB 2009 was the first time audio and video products had been shown side-by-side, in integrated workflows, throughout the exhibit.
For more information: www.avid.com