, a cloud-based interactive television company, and Trailer Park
, an entertainment marketing agency, announced that Trailer Parkâ€™s recently formed Advanced Content Group (TPAC) has become the first major content developer to partner with the ActiveVideo CloudTV platform currently in close to 5 million homes. ActiveVideo anticipates that it will be
in 10 million homes by the end of 2010.
ActiveVideo ActiveVideo combines Web-based media and targeted, clickable advertisements with the high-quality video, immediate responsiveness and remote control navigation of television for uniform interactivity across all digital and IPTV set-tops, CI+ enabled televisions, and broadband-connected CE devices.
Trailer Park is leveraging the CloudTV platform to deliver interactive entertainment to interactive TV audiences. The CloudTV platform allows content to be created once and distributed to any television screen, including digital cable boxes and web-connected televisions.
Rick Eiserman, Trailer Park CEO noted that the demand for TV interactivity has grown dramatically among viewers and entertainment providers, but there has been no single platform for easy development and distribution of applications. â€œActiveVideoâ€™s CloudTV represents a dynamic new offering that will simplify our ability to develop and provideÂ interactive content and unique consumer experiences for every existing — and upcoming — delivery platform,â€ says Eiserman.
Curt Doty, EVP of Trailer Parkâ€™s Advanced Content Group (TPAC), noted that CloudTV will enable them to develop immersive content much more quickly: in days or weeks as opposed to months. “ActiveVideo’s early penetration and success within this space provides a unique new â€˜playgroundâ€™ for developers like Trailer Park, as we continue to conceive and build new apps for incorporation across multiple platforms,â€ added Doty.
Michael Taylor, SVP of business development for ActiveVideo Networks was equally enthusiastic about the partnership with Trailer Park. “It’s invaluable in helping us to jump-start our portfolio of programming and applications for our cable and consumer electronic partners,â€ he said. â€œWe look forward to working with Trailer Park and other content providers to develop new content that maximizes all of the capabilities of CloudTV.â€
ActiveVideo most recently attended NATPE 2010 Market & Conference, which just ended today, to seek out more content companies interested in similar partnerships.
Prior to the deal with Trailer Park, ActiveVideo announced two content relationships:Â an agreement with Blockbuster to enhance the consumer VOD and EST experience of the BLOCKBUSTER On Demand movie service across multiple connected platforms, and an expansion of ActiveVideoâ€™s relationship with TAG Networks to include games on CE devices as well as cable set-top boxes.
Trailer Parkâ€™s Advanced Content Group provides to its clients enhanced content spanning many platforms, including iTV, 3D on Blu-ray, Blu-ray, DVD, mobile apps, and iTunes Extras. TPAC regularly integrates the latest cutting-edge technology to enhance content for its clientsâ€™ projects.