"Dot" Cited for featuring Smallest Stop-Motion Character in a Film
youngest creative teams Sumo Science directors Will Studd and Ed Patterson. Heather Wright, Executive Producer on the project and Head of Aardman’s Commercials and Branded Content department was delighted with the challenge! “The Nokia job is totally unique, one of those rare instances when the idea and execution are totally inter-dependent. It’s very cool, challenging and very exciting for the studio,” says Wright.
W+K Creatives Mark McCall and Richard Dorey said, “Achieving our goal of setting a world record with a Nokia N8 is the perfect celebration of the campaign’s core message ‘ its not technology, its what you do with it”.
To create Ã¢Â€Â˜Dot’, Aardman’s in-house production technology engineer, Lew Gardiner worked alongside the Physics Department at the University of Bristol to create their own CellScope production camera. Aardman used innovative Rapid Prototyping 3D printing technology that uses a computer-generated model of an object or character and then prints it in full 3D using a plastic resin material. The entire set was no more than a
metre and a half long, all elements of which were used to help sell the scale of the project to the viewer.
The film was painted under a microscope by expert modelmakers and animated using tweezers; “It became a real test of working at such a small scale, and in having the patience to push on through Ã¢Â€Â˜til the end'” said Aardman director Ed Patterson. “The final film has come out better than we could have hoped for. It was great collaborating with Wieden + Kennedy and to gel so well creatively. The Nokia N8 stood up to the challenge and produced some outstanding images”.
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