Xbox Kinect and the Future of Marketing
For catalog clothing brands, the ecommerce implications are immense. Why couldn’t Eddie Bauer let consumers try on clothes virtually? In the travel industry, the applications are even more numerous — a walking tour of the cabanas at Club Med, anyone? And with the capacity to scan an entire room, why couldn’t The Home Depot let customers design the layout of new kitchen cabinets or Ikea showcase sofas within digital models of consumers’ living rooms?We’ve heard about this kind of stuff before, but with campaigns underway to liberate consumers from the tyranny of mouse-and-keyboard or control-pad dynamics for interacting with technology, the revolutionary aspect of it is becoming more real. Today, the Kinect is chiefly an accessory for gaming. But tomorrow, this kind of technology will change the way we think about not just interactive entertainment but media in general.