Robot's Adam Jay Weissman Turns Marvel Comics into Fashion for Stà¼ssy
Newly signed LA-based Robot Films director Adam Jay Weissman makes old school comics fashionable in the new animated promo :55, “The Ultimate Teamup,” for a new collaborative project by clothing company Stà¼ssy and Marvel comics. The promo features a montage of some of Marvel’s most classic characters incorporated with Stà¼ssy’s iconic graphic language. The animation was created as a promo for the new Stà¼ssy/Marvel limited edition t-shirt line featuring artists’ takes on their favorite Marvel character. In addition to directing the promo spot, Weissman also did the music for the spot and served as Art Director on the project, overseeing design and curating all artists involved in the project.
“The Ultimate Teamup” opens with the Stà¼ssy and Marvel logos, which are slowly infiltrated with a very smug-looking Doctor Octopus, whose mechanical tentacles transition into the next shot of Silver Surfer soaring around the Stà¼ssy logo at lightning speed. We then transition to a crazed Punisher on a city building’s roof, whose solid figure cast in the shadow of a Stà¼ssy logo as he shoots off a round of fire. He refocuses his aim forward which transitions into a shot of a red Stà¼ssy logo within a close-up of a sinister eye. The red logo transforms into a ball of fire out of which the fearsome Doctor Doom appears, reaching forward with his enflamed hands prepared for destruction. His mouth opens as his skull moves closer, transitioning into a shot of him riding his signature red motorcycle with a red Stussy logo serving as an evening moon in the backdrop. Flames engulf the screen as we move on to a graffti-like Stà¼ssy logo atop an army tank as Captain America tumbl es in from the background, immediately using his shield to hold off enemy fire. We then transition into a forest, where we see Wolverine emerge from among the Stà¼ssy-emblazoned trees, slicing the greenery with rage. We next cut to the eerie image of Ghost Rider, who engages his neon lasers to summon the Stà¼ssy and Marvel logos, brinGing the promo full circle. The spot closes with a URL for the Marvel x Stà¼ssy line’s website.
Title: “The Ultimate Teamup” :55
Director: Adam Jay Weissman
Music: Adam Jay Weissman
Sound Designer: Angelo Palazzo
Directing Animator: Morgan Kelly
Animators: Jeremy Bernstein, Ken Perkins, Sean Szeles, Matt Williames, Scott Wright
Storyboarding: Jeremy Bernstein, Morgan Kelly, Sean Szeles, JJ Villard
Effects: Eric Deuel, JJ Villard
Modeling: Marcus Ng