Cut & Run Comes Clean on Pre-Owned Wheels for Land Rover

If a new Land Rover is out of the question this holiday, the latest spot for the car manufacturer makes a pretty good case for buying used. “Running,” spearheaded by Young & Rubicam Creative Director Steve Whittier, directed by Pretty Bird’s Paul Hunter and edited by Steve Gandolfi and Joel Miller at Cut & Run, delivers its message by showing how the ideal “pre-owner” takes as good care of himself as he does of his SUV.

The editors keep the pace moving from the near silent opening of a man running through a pristine natural setting to the rock-n-roll finish. MPC’s Mark Gethin, working in the Los Angeles office and Alex Lovejoy, in the New York office, set the mood with burnished ochers, deep greens and silvery grays that work equally well, like the car itself, in the middle of the forest and in a suburban neighborhood. Cut & Run’s Miller also collaborated with Sound Lounge’s Philip Loeb and Georgia Dodson on the sound design.

Credits

Advertising Agency: Young & Rubicam, New York, NY
Creative Director: Steve Whittier
Executive Producer: Tennille Teague
Creative Director: Graeme Hall
Assoc. Producer: Jona Goodman

Production Company: Pretty Bird
Director: Paul Hunter
Co-Founder/Executive Producer: Kerstin Emhoff
Executive Producer: Ali Brown
Producer: Scott Kaplan

Editorial Company: Cut + Run
Editors: Steve Gandolfi & Joel Miller
Asst. Editor: Georgia Dodson
Executive Producer: Rana Martin
Producer: Ashley Carrier

Transfer: MPC, Los Angeles, CA
Colorist: Mark Gethin

Conform/VFX: MPC, New York, NY
Online Artist: Alex Lovejoy

Audio Post: Sound Lounge, New York, NY
Audio Engineer: Philip Loeb

Sound Design: Joel Miller, Philip Leob and Georgia Dodson

Music Credits:
Title: Mulholland Drive
Artist: Heavy Young Heathens
Composed by: Robert Mardo/Aron Mardo
Courtesy of Hype Music

For more information: Cut & Run; Pretty Bird