Vincent Peone directed and shot this message, written and edited by Joe Sabia, about sushi fishing and storage practices. It was inspired by chef Kristofor Lofgren, of Portland, Oregon's Bamboo Sushi, the first certified sustainable sushi restaurant in the U.S. Photographer and dioramist Lori Nix, with her partner Kathleen Gerber, provided the populated miniature sets that tell the tale. Together, they make up Four Story Tree House. For a look behind the scenes on the shoot, see this post by Gerber on Nix's blog here.