Scion cars may remind you of other similarly small and boxy automobiles on the road. But don't confuse them with upstart Kia and its life-size, LMFAO-jamming hamsters (which tens of millions have already watched on YouTube). Scion first introduced the angular aesthetic to the road and is throwing a much more sophisticated pitch here through the images and stories of its original design team and most creative customers. ATTIK conceived the cross-media campaign and effects by Pixomondo (Hugo, Super 8, Snow White & the Huntsman) give the spot its seamless flow.