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Martell XO: Rise Above

James Gray was in this spot on Friday and, by sheer coincidence, Martell over the weekend released this new campaign Gray he directed with cinematographer Darius Khondji for Martell XO. In an accompanying behind-the-scenes video, Gray explains how he tried to depict the creative struggle — and tells a funny story about what it's like to cook dinner for Khondji.

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