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Main Titles: Hard Rock Medical

Check out the whiplash transitions from micro to macro in this title sequence for the upcoming Canadian TV drama Hard Rock Medical, created by Oily Film Company in Ottawa, Ontario. The sequence is a finalist for the 2013 SXSW Film Design Awards. Art of the Title has an interview with creative director Jay Bond, who directed, edited, and designed the type. (The show is slated to premiere on TVOntario and APTN in June.)

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