Vimeo revealed the backbone of its Creator Services strategy at South by Southwest today, announcing Vimeo On Demand, an open e-commerce platform allowing content creators to sell access to videos hosted on Vimeo. Content creators retain 90 percent of revenues; Vimeo takes a 10 percent cut. Participation in the service requires users to maintain a $199/year Vimeo Pro membership.
Vimeo On Demand videos can be viewed on desktop computers, mobile devices running iOS, Android, and Windows, smart TV platforms, and other devices including Apple TV and Roku.
The first exclusive title announced for the platform is It's Such a Beautiful Day, the acclaimed feature-length collection of three shorts by animator Don Hertzfeldt, which is available for rent for $2 or for sale for $6. (That's how it's billed, anyway — as I write this, I have been unable to download my "purchase" of the title, though it streamable in high quality.) Other titles available for paid viewing today include the documentaries Shut Up and Play the Hits, We Are Legion, Sons of the Clouds, and Beauty is Embarrassing.
Vimeo announced the service with a characteristically quirky video explanation (see above).