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GoPro: Fireman Saves Kitten

Robust-but-inexpensive camera maker GoPro has long understood that user-generated content is its best advertising. This widely shared clip showing a GoPro-equipped firefighter rescuing and reviving a tiny kitten is a poignant and inspiring example of humanity on its best behavior. (It also resulted in a donation of a complement of pet-sized oxygen masks to the Fresno Fire Department.)

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