The Writers’ Room Promo
Adam Gault and his eponymous design studio produced this animated promo for The Sundance Channel's new series The Writers' Room. Sean McClintock's overlapping and fading illustration—animated by Gault, Ben Hill and McClintock and directed by Gault and Ted Kotsaftis—is the perfect visual foil for host Jim Rash's mock pitch that blends well-known television shows into one crazy storyline. Gault and his team worked with VP of Creative JC Cancedda and Executive Producer Jim McMahon at Sundance. The promo's audio was produced by New York music production company Ear Goo, now known as The Goo.