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Mini Abe’s Spontaneous Fall

Not your standard-issue tourism-board commercial, this TV spot for The Illinois Office of Tourism's Enjoy Illinois campaign features a tiny, irreverent Abraham Lincoln making the most of the local attractions. Does it work? According to the Chicago Business Journal, tourism inquiries following the campaign's debut are up 57 percent over last year. Chicago can hank agency JWT and Chicago studio Odd Machine. [via Adweek]

1 Comment

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  • Christopher Scott Knell

    Excellent. Great concept.