Director Tim Miller at Blur Studio created a glossy black sea monster to create a big impression for rum brand The Kraken. (The Bobby Darin music takes a bit of the edge off.) If the black-on-black style seems a bit familiar, you may be flashing back on Blur's similarly striking animated title sequence for The Girl with the Dragon Tattoo. Jerome Denjean was CG supervisor, Kirby Miller was FX Supervisor, and New York's Artjail was the finishing house.