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Shade VFX Expands to New York City

Santa Monica Studio Plans to Take Advantage of New York's Post-Production Tax Credits

Santa Monica-based Shade VFX will take advantage of post-production incentives in New York by opening a 4,000-square-foot space on Park Avenue South in Manhattan.

A company representative told StudioDaily that around 15 staff and contract artists will be working from the site, which also features a screening room for client review.

"Having grown up in New York as well as having been an executive in two post-production firms there, I have great ties to the artist community in NYC, and of course great artists is what makes a great VFX firm," said Bryan Godwin, Shade's founder, owner, CEO, and VFX supervisor, in a prepared statement. "And the particular rules for the New York incentive are very favorable for visual effects and not tied to physical production like most other states."

At the same time, Shade Executive Producer David Van Dyke has been promoted to VP, reporting directly to Godwin. "Our move into New York will give us an opportunity to better serve our client base, who are truly global," Van Dyke said in a statement.

The New York office is currently in production on an unspecified project for director D.J. Caruso (Disturbia, I Am Number Four) and the upcoming four-hour miniseries Olive Kitteridge from Playtone and HBO.

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