Sound Devices Launches New Video Devices Brand
Acknowledging the increasing prominence of video products in its catalog, Sound Devices has created a new Video Devices brand for gear including, for now, the Pix series of camera- and rack-mounted video recorders.
With the new brand comes a new website at www.videodevices.com.
To reinforce and clarify our audio and video product lines, Sound Devices is focusing its video product efforts into a new brand identity, Video Devices. This new and separate brand will allow us to clearly define and tailor our video product portfolio specifically to video applications and markets,” said Sound Devices President Matt Anderson in a prepared statement. “While production sound equipment is our foundation and we continue to develop cool new audio gear, video production has become increasingly important for us. The Video Devices brand is a clear message to the industry that we are in this market for the long haul.