James Cameron may think Oculus Rift-driven VR experiences are "a yawn," but Mark Zuckerberg is definitely onto something. This VR music video from J-pop singer Kumi Koda premiered during Tokyo Designers Week, which began on October 25 and now includes short films. The Verge's Sam Byford describes what it looks like in three dimensions and wonders if music video might just be what Oculus Rift developers have been waiting for.