Did you know March 23 is National Puppy Day? Yep. To celebrate, Purina Puppy Chow and production company SoulPancake created this video showing surprise puppy bombs being dropped on a preschool, a gym, and a retirement home. (It's a sequel, of sorts, to the 2014 "Kitten Therapy" video SoulPancake made for Purina Tidy Cats.) Watch it early and often — a pound of Puppy Chow Natural goes to animal-rescue nonprofit Rescue Bank for every view the video receives on YouTube (up to 500,000) before April 23. And it's all tied to a Twitter hashtag: #powerofpuppies. SoulPancake Creative Director Golriz Lucina directed and Bayan Joonam was DP.