ARRI CT France will be run by Managing Director Natasza Chroscicki and Business Development Manager Natacha Vlatkovic
On the eve of the Cannes Film Festival, ARRI announced the new subsidiary ARRI CT France, which will operate from offices near the Place de la République in Paris.
ARRI said the offices will house business units for both camera systems and lighting, with special attention given to the rental-only Alexa 65. The new facility is expected to open in September, coinciding with ARRI’s 100th anniversary.
ARRI technology had previously been represented to the French market by sales and marketing consultant Imageworks, run by Natasza Chroscicki and Natacha Vlatkovic. Now, Chroscicki and Vlatkovic have become employees of the new ARRI subsidiary with the titles of managing director and business development manager, respectively.
The new space will include a “boutique-style showroom” for cameras and lighting, including a special “HDR Room” with high-dynamic-range playback capabilities, the company said.
“Having a dedicated space to organize demos and training has become a necessity,” Chroscicki said in a prepared statement. “The idea is to create a space for networking, exchanging, and listening to customers, whether they be direct buyers or industry influencers.”