Roger Luo

DJI has promoted Roger Luo, its former VP of Operations, to the position of company president, effective immediately. He will be responsible for developing DJI’s international business, the company said.

DJI has become dominant in the drone industry, with analysts generally estimating its share of the market in a range from 70% to 85%. That means its competitors, including GoPro, 3D Robotics, and Yuneec, are fighting for a relatively small piece of the overall pie.

“DJI now has over 11,000 staff worldwide, with offices in 17 cities around the world,” said DJI founder and CEO Frank Wang in a prepared statement. “As we continue to expand our global footprint, we need to strengthen our management in the area of operations. The move will also enable us to gain a deeper understanding of our growing customer base and build stronger relationships with our dealers and partners. Roger has stood out in his executive management skills and holds a track record in operational excellence. Since joining DJI in 2015, Roger’s leadership has improved the overall capabilities of DJI to lead the aerial imaging industry.

DJI suffered a setback earlier this month, when the U.S. Army issued a memo directing units to stop using DJI drones, citing “increased awareness of cyber vulnerabilities associated with DJI products.” According to drone news site sUAS News, users have been asked to “uninstall all DJI applications, remove all batteries/storage media from devices, and secure equipment for follow-on direction.” In a previous article, sUAS News said it had heard that some government agencies were requiring users to bring only U.S.-made drones to federal jobs owing to security concerns.