Award-winning, video-savvy rock band OK Go has a new highly conceptual music video — “Obsession,” an elaborately choreographed clip using a bank of 567 printers spitting out sheets of colored paper as a display wall. (Paper brand Double A was a sponsor of the production.) “This song is about how our most intense and complicated emotions are also our simplest and most universal,” said band leader Damian Kulash Jr., who co-directed with Yusuke Tanaka, in a prepared statement. “Obsession is so overwhelming and perplexing, but it’s also so binary and basic – everything’s normal and then suddenly it’s not. For the video, we wanted that same idea: take the simplest thing and just revel in how powerful and not-simple it really is. And animation is that — it’s just one picture on one piece of paper, then another, and then another, and somehow that progression turns into a whole universe. So we tried to create the physical version of that universe, a room where the walls can change into anything you imagine, but everything is made of just one piece of paper following the last.”