Taco Bell goes a long way to sell some snacks with this lovingly crafted film-trailer parody suggesting a Josh Duhamel thriller that asks the question: why doesn’t Taco Bell sell fries? How did they get that movie mood just right? Feature film-friendly Joseph Kosinski (OblivionOnly the Brave) directed and James Haygood (Fight ClubThe Lone Ranger) edited. According to Adweek, the spot will premiere in a 60-second version during this week’s NFC Championship football game, while the full :90 will play theatrically.