The commercial division of Reel FX is rebranding as ATK PLN, bringing on board Shilo founder Jose Sebastian Gomez and former Digital Domain production head Jim Riche.

Reel FX GM David Bates will lead overall strategy as managing director, while Gomez will lead the creative vision and Riche will be executive producer. The team will work in studios in Hollywood as well as Reel FX offices in Montreal and Dallas.

ATK PLN Managing Director David Bates, Executive Creative Director Jose Sebastian Gomez and Executive Producer Jim Riche

L-R: ATK PLN Managing Director David Bates, Executive Creative Director Jose Sebastian Gomez and Executive Producer Jim Riche
ATK PLN

The ATK PLN team is expected to partner with Reel FX Animation Studios and its VR/AR-focused content studio Flight School on aspects of different projects.

“By leveraging Shilo’s design philosophy and creative finesse and Reel FX’s wide scope of technical expertise, we will come together as a powerful content studio,” said Gomez in a prepared statement.

ATK PLN: www.atkpln.com