Primestream is bringing review and approval to its Xchange media management platform with ReviewHub, a new software-as-a-service (SaaS) offering.

The company is positioning ReviewHub as a cloud-based collaboration tool with additional security thanks to the fact that secured media transfers to the cloud take place within Xchange itself. ReviewHub will incorporate frame-specific annotation for metadata and markers, the ability to search and edit notes, multi-resolution playback, and Apple AirPlay support for wireless streaming to an Apple TV or other AirPlay-enabled device. Footage can be watermarked and automated email notifications sent after reviews and approvals take place.

“The internet and the cloud are great workflow improvements for the media industries,” said Primestream President and CEO Claudio Lisman in a prepared statement. “However, there are still major and justifiable concerns with valuable media assets being transferred to the cloud. With ReviewHub, all media assets start on-site within Xchange, and are transferred by Xchange to the cloud for the actual review and approval process through a secured connection. This delivers our users the security they demand, with the efficiencies of an online SaaS.”