Yesterday was REDmas eve. Today is REDmas day but we only get pretty pictures of what our toys will be. The RED announcements came fast and early this morning “Due to a pirated image” so if you haven’t seen what RED is offering up then point your browser to the announcements and read away. I posted some additional coverage over on the Editblog and ProLost has lots of coverage as well as everyone else on the net. Expect blogs and websites to be flooded with discussion over the next few weeks as everyone digests today’s announcements. One thing that I just noticed is that the “original” Scarlet concept as a self-contained, fixed-lens camera will be an option:
But then there is also a modular Scarlet option as well:
RED is really covering all the market with this little guy. IMHO Scarlet is more revolutionary and more game-changing than the RED ONE or Epic. All will be told when they finally ship.
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How about that large-format still camera and mega-definition movie camera (28K) “brain” sitting at the top end of the lineup, spec’d to use REDCODE 500? I doubt it will actually ship in spring 2010, as estimated (for $55,000), but it’s an interesting idea. Could make digital IMAX worth doing!
That’s a whole new market they are creating. Independent IMAX!
And Quantel have just announced support for REDONE conform on Pablo, iQ and eQ…….
Well, LQQKs like Sonys’ gonna be at the bottom of the HD food chain soon.
Everyone in the industry asked me and would LOVE! to know…. Why do they continue to manufacture those Sony HDV & HD cams @ 3, 4 and 5 times the cost with such an inferior picture quality? Who’s running those companies and camera divisions.
D Man,
You appear to have been consuming too much REDCrack.
In the real world away from web forums the broadcasting world couldn’t care less about RED cameras. The vast majority of Sony’s business will be untouched by the existence of RED.
At the low end Sony might lose a handful of HDV or XDCAM EX sales to a RED Scarlet to the “indie” filmmaker who shoots flowers in their backyard.
At the high end RED becomes just another choice for producers. But, with over 5000 units out there why are productions still using film, Genesis, Viper and Sony HDCAM SR? When you rent one of the alternatives to RED you don’t just get a camera you get reliability, expertise, support and rock solid post production workflows you couldn’t hope to get from RED.
I suspect RED has saturated their market for their product with the RED One let alone sellng thousands more of Scarlets and Epics. The rental market has crashed with RED One packages being heavily discounted.
I’d take a Sony EX1/3 over a RED Scarlet anyday…
6K ?! That is crazy. Images on cameras are becoming higher in quality, can’t wait to get my hands on these.
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