Category Archives: Creativity

2288 articles found

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Practical Stunts: Teaching Normal Guys to Dogsled For Mountain Dew

How do you make the most outlandish scenario seem strqangely plausible? When RSA DP/director Samuel Bayer undertook the Mountain DEw spot "Sled" for BBDO, the challenge was depicting an icy race between a dogsled team and a bunch of mushing men. more »

Gambling on The Casino

The new Fox network broadcast, which debuted June 14, follows the adventures of the new owners of the Golden Nugget Hotel and Casino, Timothy Poster and Thomas Breitling, the duo who bought the casino with more »

The Documentary That Took 20 Years of Overtime…

Louis Schwartzberg first visualized the possibilities for producing a non-fiction film about unsung heroes while he was shooting footage for ad campaigns for TV networks and their affiliates some 20 years ago more »

Right on Target

"I've been at Fischer for about 10 years, and I work on the Target spots pretty much exclusively," Astor says. "So we have a sense of history with each other and the client, and we've all more »

What Makes Music Videos Rock?

Well, there have been better times to be in music videos. Budgets have lately headed downhill, as the ongoing industry-wide recession drains record company coffers. That makes it difficult, helmers say, to more »

Sound Designing Riddick‘s Alien Landscapes

Describing how he works with sound effects and design, Scott Gershin reveals a lot when he "orchestrates" these sound elements for film. "Sound effects, sound design, even dialog and ADR - it's all music more »

Packing VFX Heat

Summer is high season for showcasing effects work, the kinds of stunts that rarely make it onto the radar of critics. This summer is no exception more »

Is Regal’s New HD Simulcasting Digital Cinema?

At the Staples Center, the concert was shot in 1080i HD with 5.1 Dolby Digital audio, transmitted live via satellite, encrypted with proprietary equipment, and then projected at the theatres via Christie more »

Hands-On HD: Editing

Making the transition from SD to HD means opening a Pandora's box of editorial issues. First, what aspect ratio will you cut in? more »

Hands-On HD: Graphics

During preproduction on a recent spot, we recommended posting in HD for two reasons: the scenic vistas were going to look incredible and the client was going to reuse and repurpose this spot for quite a while. more »

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