Category Archives: Creativity
2288 articles found
How do you make the most outlandish scenario seem strqangely plausible? When RSA DP/director Samuel Bayer undertook the Mountain DEw spot "Sled" for BBDO, the challenge was depicting an icy race between a dogsled team and a bunch of mushing men.
The new Fox network broadcast, which debuted June 14, follows the adventures of the new owners of the Golden Nugget Hotel and Casino, Timothy Poster and Thomas Breitling, the duo who bought the casino with
Louis Schwartzberg first visualized the possibilities for producing a non-fiction film about unsung heroes while he was shooting footage for ad campaigns for TV networks and their affiliates some 20 years ago
Well, there have been better times to be in music videos. Budgets have lately headed downhill, as the ongoing industry-wide recession drains record company coffers. That makes it difficult, helmers say, to
Describing how he works with sound effects and design, Scott Gershin reveals a lot when he "orchestrates" these sound elements for film. "Sound effects, sound design, even dialog and ADR - it's all music
At the Staples Center, the concert was shot in 1080i HD with 5.1 Dolby Digital audio, transmitted live via satellite, encrypted with proprietary equipment, and then projected at the theatres via Christie
During preproduction on a recent spot, we recommended posting in HD for two reasons: the scenic vistas were going to look incredible and the client was going to reuse and repurpose this spot for quite a while.