Category Archives: Creativity

2394 articles found

630_test-drive

DP Charles Papert on Pepsi Max’s Latest Hidden Camera Prank

Last May, Pepsi Max (tagline: "a zero-calorie cola in disguise") released a video online that purported to show an unsuspecting car salesman being taken for a wild ride by star NASCAR driver Jeff Gordon in fake facial hair and old-age … more »

630_linkin

Ghost Town Media on Making Linkin Park’s “A Light That Never Comes”

Ghost Town Media collaborated with Linkin Park on an unconventional CG video that combines 3D scans of all of the band members with a massive CG cityscape. Cinema 4D maker Maxon and writer Meleah Maynard took us behind the scenes of … more »

No Threat RoboCop

Perception’s John LePore on the World Through RoboCop’s Eyes

RoboCop is back, this time in a future not so far removed from our current computer-centric web of security-cam, drone and even social media surveillance. Sony Pictures Entertainment's remake of the Paul Verhoeven 1987 classic is directed by Brazilian José … more »

630_gravity-oscar-special

VFX Supe Tim Webber on the Challenges of Gravity

During the past four years, visual effects supervisor Tim Webber has concentrated largely on one film: Alfonso Cuarón’s Gravity. During his career, though, the Framestore visual effects supervisor has split his time between broadcast television and feature films and picked … more »

630_iron-man3

VFX Supervisor Christopher Townsend on Iron Man 3

Christopher Townsend’s Oscar nomination for Iron Man 3 is his first. Townsend’s entry into feature film visual effects was as a digital artist at Industrial Light & Magic on Congo. He followed that with credits on Mission: Impossible, The Lost … more »

630_star-trek-into-darkness

VFX Supe/2nd Unit Director Roger Guyett on Star Trek Into Darkness

Three-time Oscar nominee Roger Guyett of Industrial Light & Magic again brought his experience as a second-unit director as well as a visual effects supervisor to director J. J. Abrams’ venture into Star Trek territory — and again brought home … more »

630_hobbit-2

Weta Digital’s Joe Letteri on The Desolation of Smaug

Joe Letteri, Weta Digital’s senior visual effects supervisor and studio director, extends his long list of awards with his eighth Oscar nomination, this for supervising the visual effects in Peter Jackson’s The Hobbit: The Desolation of Smaug, an MGM production … more »

630_hustle

Editor Jay Cassidy on American Hustle

Jay Cassidy, A.C.E., just won an ACE Eddie Award for Best Edited Feature Film (Comedy or Musical) with co-editors Crispin Struthers and Alan Baumgarten, A.C.E., for his work on American Hustle. This Eddie is Cassidy’s second in two years, following … more »

630_lone-ranger

VFX Supervisor Tim Alexander on The Lone Ranger

This year’s Oscar nomination is the first for visual effects supervisor Tim Alexander, although far from his first major award. Alexander received a BAFTA award in 2001 for The Perfect Storm followed by two BAFTA nominations for two Harry Potter … more »

630_24lad

Zoic Tears Up London for 24: Live Another Day Super Bowl Spot

The Jack Bauer Power Hour will return! Fox made the point clear during last weekend's Super Bowl, with a series of teasers leading up to a :45 spot that showed 24 series regulars Bauer (Kiefer Sutherland) and Chloe O'Brian (Mary-Lynn … more »