Category Archives: Technology

5209 articles found

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Giving 2D Toons That 3D Pop

Fred and Wilma Flintstone are lifted out of the world of the Hanna-Barbera '70s in a heavily composited 30-second spot for Post Cereal and agency Ogilvy & Mather. "King Cocoa" isn't just more »

Anime Texas-Style

New York agency Berlin Cameron initially wanted Japanese anime artists to create a Coca-Cola spot for airing during the Daytona 500. But, after extensive research on the Net, the shop's producers decided on more »

The Big Timers

FLASHBACK TO 1982: A young director named Russell Mulcahy telephoned a young cinematographer named Daniel Pearl to chat about an emerging art form called music videos. more »

Editing: HDV Cutting Goes Native

With great fanfare, Apple Computer's CEO Steve Jobs predicted that 2005 would be "the year of HD video editing." That winter day at MacWorld, Jobs was joined on stage at the Moscone Center by more »

Graphics: Better, Cheaper and Faster?

Better, cheaper, faster- those three demands for graphics are never, ever satisfied at the same time. But it's still a relentless mantra in the graphics business. Until recently, Adobe Systems has also more »

Finishing: Digital Finishing Is Just Getting Started

"Objects in mirror are closer than they appear," is a message Charles S. Swartz, CEO/executive director of the Entertainment Technology Center at USC, likes to apply to some of the faster-moving more »

What Randy Thom Hears

It's hard to imagine a more golden Hollywood resume than the one sported by Randy Thom. Since getting his first big breaks recording effects for Apocalypse Now and The Empire Strikes Back, the sound designer has left his aural fingerprints more »

Doing the Math

The show, which shoots on location all over the L.A. area, has a distinctive look, thanks to the Scotts and DP Ivan Strasburg ( Bloody Sunday, Live From Baghdad, The Corner) who was hired by director Mick more »

Chrosziel Mattebox for Sony HDV

Burbank's 16x9 is the exclusive U.S. reseller of the Chrosziel HDV Mattebox, also created more »

VFGadgets Mini HDV Handle Bracket

VFGadgets now has a handle bracket for Sony's HDV camcorders- more »

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