Category Archives: General

28 articles found

Doritos Ultrasound

Five Super Bowl Ads That Got Sacked by Social Media

Companies spend big money on Super Bowl ads because they want their brands to be part of the conversation. Advertisers can't live in fear of offending small portions of the viewing public if they want to project an edgy, attention-grabbing … more »

Trainwreck screenplay

Read Oscar-Contending Screenplays from 2015 Films

If it's December, it's time to read some screenplays. Every year during Oscar season, studios release copies of the screenplays for certain of their releases during the calendar year for public viewing. The idea is to get them in front … more »

gigantic

Black Friday for Filmmakers: Year-End Deals on Gear and Software

Forget about the shopping malls this weekend — go online and get real value for your money by upping your creative game with a range of "Black Friday" deals from vendors and resellers targeting video and audio pros. From screenwriting … more »

sony-hdr

Six Reasons HDR Isn’t a Done Deal

High dynamic range (HDR) displays are all the rage. HDR systems do a much better job than their predecessors of presenting details in the darkest shadows and brightest highlights of an image, and also maintain cleaner separation of details in … more »

kung-fury

10 Tips for Crowdfunding Your Next Film Project

It's more than a buzzword—crowdfunding can absolutely help turn your creative impulses into finished work. With the two primary crowdfunding platforms, Kickstarter and Indiegogo, set to reach more than $4.35 billion in combined pledges by the end of 2015, it's … more »

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Awesome Sound Design on a Tight Budget, Part 1

It's been said over and over again that film is a visual medium. Please don't buy that crap. Film is a gestalt medium wherein the whole is much more than the sum of the parts. A gestalt is an entity … more »

Studios_inside_web_2

Casting Your Low-Budget Movie

There are several parts to the casting process. Putting out a cattle call is probably not for you on your first film. You don't really know what you'll get. You're better off identifying your principal actors in a more focused way. … more »

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So You Want to Make a Movie

This is the first in a series of blog entries on cleverly creating cinema—starting with the screenplay. Is This Script Worth Filming? Yeah yeah, your script is brilliant. But is it? If you wrote it, it could be pure grade-A … more »

590_belle

Read Oscar-Contending Screenplays from 2014 Films

Ah, December. Chestnuts roasting on an open fire, Jack Frost nipping at your nose, and Hollywood screenplays on the Internet. It's that time of year when the scripts that served as blueprints for the season's prestige films are placed online so that … more »

resolution

EBU to TV Industry: Next-Gen Broadcast Standards Need More than Just 4K Resolution

The European Broadcasting Union has criticized the consumer electronics industry, arguing that the push to increase TV resolution may come at the expense of equally significant advancements in color, dynamic range and audio. In a policy statement issued last week, … more »