Category Archives: Creativity

2447 articles found


B2B Video: With Split Screen, Dell Software Tells Users, ‘Expect More’

Dell faced a challenge when it looked to improve the visibility of its enterprise software business. While 95 percent of companies in the Fortune 500 use Dell's software, users didn't associate the software with its brand. Dell wanted to make … more »


Cinematographer Rob Hardy, BSC, on Ex Machina

Director and screenwriter Alex Garland's exquisite corpse of a film, Ex Machina, assembles its shape-shifting images and fluid perspectives with the deft hand of a talented novelist-turned-filmmaker. Produced by DNA Films/A24 Films, Garland's directorial debut tells the story of a reclusive tech CEO … more »

Daddy Cool

Five Questions: Little Minx’s Los Perez

Award-winning filmmakers Tania Verduzco and Adrian Perez often use a vibrant mix of color, music and dance to tell their stories, whether short films, music videos or quirky commercial spots for international companies like Pepsi, Adidas, L'Oreal and Toyota. The prolific directing duo … more »


Time-Travel Back to VHS-Era Action with “Kung Fury”

Oh, sure. Jacques Audiard's Dheepan, a drama about Sri Lankan exiles living in France, may have won the Palme d'Or at Cannes. But does it have dinosaurs? Does it have Viking warrior women? Does it have David Hasselhoff? "Kung Fury" … more »


Yesterday, Today, & Tomorrowland: VFX Supe Craig Hammack

Disney’s Tomorrowland has received rave reviews for the effects and surprisingly, given its writers and director, lukewarm reviews for its story. Rolling Stone called it "a noble failure about trying to succeed." The Miami Herald said it's "a crazy, disjointed … more »


StudioDaily Dossier: Mad Max: Fury Road Production

It was a lengthy shoot, with principal photography wrapping in 2012 and a reported return to production for another three weeks a year later. But, just when some fans had given up on ever seeing the fourth Mad Max film … more »


The Netherlands’ Job, Joris and Marieke on Oscar-Nominated Short ‘A Single Life’

Netherlands animation studio Job, Joris & Marieke earned an Oscar nomination for its 2014 short film, "A Single Life," about a woman who discovers she can travel through time with the help of a very special 45 RPM record. Cinema 4D … more »


Premiere Pro CC vs. Zombies: Survival Tips from Dead Rising‘s Cutting Room

It took nearly 10 years, but Xbox 360's beloved zombie-fighting game Dead Rising finally got a movie version last month, when Dead Rising: Watchtower debuted on Sony's Crackle online streaming service in the U.S. The film was directed by Zach … more »


Tom Stern, ASC, AFC, on Shooting the Clint Eastwood Way

A highlight of this week's NAB Conference was an appearance by cinematographer Tom Stern, ASC, AFC, who was interviewed on stage by ICG Magazine Executive Editor David Geffner. Stern first worked with Clint Eastwood in 1982, as a gaffer on … more »


Already Been Chewed on Street Art-Inspired Motion Graphics

Design and motion graphics studio Already Been Chewed (ABC) created a motion-graphics music video with graffiti art that put rapper Chanel West Coast in a colorful 3D environment for her song "Bass N the Trunk." Cinema 4D maker Maxon and writer … more »