Category Archives: Technology

5408 articles found


Coldplay Sees the Light

An inventive stylist who rarely repeats himself, Mark Romanek has found ways to amplify pop music on film in quirky, personal ways. He's done it for Beck, David Bowie, Jay-Z and Johnny Cash. Recently the more »

16 Gets More HD-Friendly

Doing its part to bolster the position of film for episodic and documentary production, Kodak has commercialized another piece of R&D technology- and it has launched a low-contrast Super 16 stock more »

Family Guy Makes a Comeback With a New Pipeline

Thanks to the momentum generated by sales of nearly 3 million DVD box sets and repeated cable airings, Fox's Family Guy is back by popular demand after its 2002 cancellation in season three. more »

Making Science Easier in CG

Cutting-edge automobile technology demands a sportily engineered campaign, so when Japanese agency Hakuhoodo Photo Creative set out to create a 60-second spot for the new Toyota Prius, they went to Anonymous more »

Tom DeCerchio Director On: Funny Spots

Long before founding Incubator in 2002, Tom De Cerchio established himself as an ace comedy director- one of his Bud Light " Yes I Am " spots made a more »

Q&A: Ridley Scott

Ridey Scott is one of the most influential stylists of contemporary cinema, as such often imitated works as Blade Runner, Alien and Gladiator (which won five Oscars including Best Picture) make abundantly clear. more »

Riggers Gone Wild!

Who let the animals out of the zoo? They did it themselves in PDI/DreamWorks' wacky feature animation Madagascar. more »

Commercial Sound Design Edges Toward 5.1

If you're seeking the conventional wisdom governing sound design for commercials, you're going to be disappointed. more »

DVS Clipster 2.0

DVS expands its Clipster system with an update that now supports uncompressed 4K RGB 12-bit video. An editor can mix clips at varying resolutions, including 4K, on the same timeline. The system now handles more »

Adobe Video Collection 2.5

Disguised as a software suite, the Adobe Video Collection v2.5 is really a virtual turnkey workstation. Packed with five of Adobe's most powerful applications, this suite runs well on a modest contemporary more »