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| The first meeting of the SMPTE 3-D Home Display Formats Task Force will take place August 19 at the Entertainment Technology Center (ETC) at USC near downtown Los Angeles. "We need to guarantee consumers that they will be able to view the 3-D content they purchase and provide them with 3-D home solutions for all pocketbooks," said SMPTE Engineering Vice President Wendy Aylsworth. The meeting is open to any entertainment technology professionals who wish to participate — SMPTE membership will not be required. SHOULD YOU CARE? MAYBE. There's a lot of optimism in about digital 3D in certain corners of the industry, but let's face it — the format is still too new for anyone to be certain that consumers are going to embrace it over the long haul. Yes, 3D is currently a very compelling value-add to theatrical presentations, and it probably makes sense to start hashing out standards for home delivery of 3D content sooner rather than later. And if 3D does prove to be the next big thing, it will be a shame if the technology becomes a commodity at Best Buy before it really hits its stride in the theatrical marketplace. |
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Sure, it's made the rounds by now. But this deceptively simple video of Matthew Harding dancing his way through 42 countries in 14 months is worth seeing again just as a reminder of how compelling Web-delivered video really can be. And if you haven't seen it yet, well, just try to make it through without feeling a rush of emotion and admiration for the purity of what this guy has pulled off. (OK, he has a corporate sponsor. But it's a soft sell, and the video is pretty cool nonetheless.) |
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