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| 11|05|2009 |
By Bryant Frazer
“You can wait your whole life,” says animation director Ken Lidster, “to get a script that has the opening line: ‘Open on a stop-motion animated world in which Santa, the Easter Bunny, the Tooth Fairy, Sasquatch, a leprechaun, an alien, and a Diet Dr. Pepper deliveryman discuss the public’s inability to believe in them.’”... »
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| 10|08|2009 |
By Bryant Frazer
Asylum's bag of tricks supported the spot's story and feel, rather than creating VFX for the sake of VFX.... »
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| 08|13|2009 |
By Bryant Frazer
Scion's new "Brand Manifesto" campaign is the latest salvo of hip, colorful advertising meant to strike a chord with the Toyota brand's young demographic. The pitch for Scion in general is "vehicle as self-epxression," and Simon Needham, co-founder and creative director at the creative agency ATTIK (San Francisco, CA), was tasked with figuring out ways to convey the personality of three different Scion models on TV, online, in print, and in out-of-home media.... »
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| 11|06|2008 |
By Bryant Frazer
Santa Monica's Eight VFX brought its knack for sophisticated motion graphics and traditional CG work to "Efficient Dynamics," a BMW spot that compares the engineering features of the new BMW Series 3 to the attributes of a competitive swimmer.... »
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| 10|23|2008 |
By Debra Kaufman
“Mecha-Mosquitos,” “Defense Mechanism,” and “Bats” take place in an edgy, sci-fi CG world where gas-guzzlers can have mosquito wings, a horde of bats can live in a car trunk and automobiles inhabit a predatory underwater-like environment.... »
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| 10|09|2008 |
By Bryant Frazer
teaser... »
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| 09|23|2008 |
By Bryant Frazer
A mind-boggling array of possibilities faced Stardust Studios (Santa Monica, CA and New York, NY) as it began production on “From 8 to 1,” the first spot in a new broadcast campaign promoting the WNBA playoffs for agency Goodby, Silverstein & Partners.... »
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| 01|17|2008 |
By Bryant Frazer
For “Car in Motion,” a new :60 Pontiac spot that aims to dramatize the connection felt between a man and the cars he has driven, Brickyard VFX CG Supervisor and Lead CG Artist Robert Sethi worked with director Filip Engstrom to flesh out a barebones treatment. The previs process — where decisions were made about how the spot should flow from idea to idea — was key to ensuring a smooth shoot on a tight deadline. F&V talked to Sethi about the advantages of advance planning.... »
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| 10|24|2007 |
By Bryant Frazer
How much work can a clothing commercial be? A lot, especially if your mandate is to recreate the look and feel of an elaborate pop-up book as a backdrop for clothing models wandering through a catalog. The VFX crew at Zoic Studios found that out as they tackled a series of spots for Sears that involved real people living in a quaint fantasy world apparently made entirely of cardboard cut-outs folded and hinged into the pages of a Sears Book.... »
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| 10|11|2007 |
By Bryant Frazer
For a Eureka spot commissioned by the Doner agency, Blur Studio's design department and its 3D department worked together to show a photoreal, all-CG house being swept clean by the new Capture vacuum model.... »
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