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| 01|17|2008 |
By Bryant Frazer
For “Car in Motion,” a new :60 Pontiac spot that aims to dramatize the connection felt between a man and the cars he has driven, Brickyard VFX CG Supervisor and Lead CG Artist Robert Sethi worked with director Filip Engstrom to flesh out a barebones treatment. The previs process — where decisions were made about how the spot should flow from idea to idea — was key to ensuring a smooth shoot on a tight deadline. F&V talked to Sethi about the advantages of advance planning.... »
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| 10|24|2007 |
By Bryant Frazer
How much work can a clothing commercial be? A lot, especially if your mandate is to recreate the look and feel of an elaborate pop-up book as a backdrop for clothing models wandering through a catalog. The VFX crew at Zoic Studios found that out as they tackled a series of spots for Sears that involved real people living in a quaint fantasy world apparently made entirely of cardboard cut-outs folded and hinged into the pages of a Sears Book.... »
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| 10|11|2007 |
By Bryant Frazer
For a Eureka spot commissioned by the Doner agency, Blur Studio's design department and its 3D department worked together to show a photoreal, all-CG house being swept clean by the new Capture vacuum model.... »
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| 04|10|2007 |
By Bryant Frazer
Known for what Adweek describes as "saucy advertising," online clothing retailer Bluefly.com nudged at the boundaries again this year with a spot directed by Tony Goldwyn and shot by Janusz Kaminski.... »
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| 02|22|2007 |
By Bryant Frazer
The best thing about the new Jackson Hewitt Tax Service spot featuring Ghost Rider may be the fact that it tells the joke — Ghost Rider gets his taxes done — in the very first frame.... »
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| 02|08|2007 |
By Bryant Frazer
When New York's Nailgun* took on a 15-second cinema spot for Mercury, it had no way of knowing that the project would lead to a whole new way of working. ... »
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| 01|11|2007 |
By Bryant Frazer
When the Pittsburgh Zoo wanted to promote a new polar-bear exhibit, it turned to local VFX studio Animal and director Michael Killen for a spot that used seamless VFX to plant a surprise in the Ohio River — a real polar bear that has local swimmers scrambling for the shore.... »
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| 10|05|2006 |
By Bryant Frazer
When was the last time you cut a spot on a folding table set up on the deck of an aircraft carrier?... »
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| 09|07|2006 |
By Bryant Frazer
American Rogue's new "Citizen Soldier" cinema spot mixes 35mm, HD, and other formats to create a mini-documentary on the National Guard in two minutes flat.... »
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| 07|12|2006 |
By Debra Kaufman
When a Lexus executive told his ad agency that the next step in promoting the Lexus IS would be taking one of the car's TV spots to the big IMAX screen, they took the spot to Fotokem, which gave the spot the 4K treatment.
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