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| 10|09|2008 |
By Bryant Frazer
teaser... »
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| 09|23|2008 |
By Bryant Frazer
A mind-boggling array of possibilities faced Stardust Studios (Santa Monica, CA and New York, NY) as it began production on “From 8 to 1,” the first spot in a new broadcast campaign promoting the WNBA playoffs for agency Goodby, Silverstein & Partners.... »
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| 01|17|2008 |
By Bryant Frazer
For “Car in Motion,” a new :60 Pontiac spot that aims to dramatize the connection felt between a man and the cars he has driven, Brickyard VFX CG Supervisor and Lead CG Artist Robert Sethi worked with director Filip Engstrom to flesh out a barebones treatment. The previs process — where decisions were made about how the spot should flow from idea to idea — was key to ensuring a smooth shoot on a tight deadline. F&V talked to Sethi about the advantages of advance planning.... »
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| 10|24|2007 |
By Bryant Frazer
How much work can a clothing commercial be? A lot, especially if your mandate is to recreate the look and feel of an elaborate pop-up book as a backdrop for clothing models wandering through a catalog. The VFX crew at Zoic Studios found that out as they tackled a series of spots for Sears that involved real people living in a quaint fantasy world apparently made entirely of cardboard cut-outs folded and hinged into the pages of a Sears Book.... »
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| 10|11|2007 |
By Bryant Frazer
For a Eureka spot commissioned by the Doner agency, Blur Studio's design department and its 3D department worked together to show a photoreal, all-CG house being swept clean by the new Capture vacuum model.... »
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| 04|10|2007 |
By Bryant Frazer
Known for what Adweek describes as "saucy advertising," online clothing retailer Bluefly.com nudged at the boundaries again this year with a spot directed by Tony Goldwyn and shot by Janusz Kaminski.... »
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| 02|22|2007 |
By Bryant Frazer
The best thing about the new Jackson Hewitt Tax Service spot featuring Ghost Rider may be the fact that it tells the joke — Ghost Rider gets his taxes done — in the very first frame.... »
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| 02|08|2007 |
By Bryant Frazer
When New York's Nailgun* took on a 15-second cinema spot for Mercury, it had no way of knowing that the project would lead to a whole new way of working. ... »
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| 01|11|2007 |
By Bryant Frazer
When the Pittsburgh Zoo wanted to promote a new polar-bear exhibit, it turned to local VFX studio Animal and director Michael Killen for a spot that used seamless VFX to plant a surprise in the Ohio River — a real polar bear that has local swimmers scrambling for the shore.... »
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| 10|05|2006 |
By Bryant Frazer
When was the last time you cut a spot on a folding table set up on the deck of an aircraft carrier?... »
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