For a viral series promoting the new Bud Light Lime campaign, director and VFX artist Johannes Gamble wanted to put a surreal character into a series of YouTube-style party videos, but knew that the footage wouldn't look authentic unless he shot it with partly practical effects. Gamble grabbed his wife's yoga ball and wore it around his hips like a costume, pulled on a blue tank top, and headed out to his back-yard skate ramp to shoot some proof-of-concept footage for a series of spots that would feature Limey, an agile, fun-loving Lime with attitude. He pulled the footage into After Effects, erased the top half of his body, and slid his arms down so they appeared to jut out from the yoga ball. For the real shoot, Gamble told agency DDB Chicago, the yoga ball would be replaced by a giant foam lime. Despite some skepticism, the only slightly unsavory character of Limey was born.
Take a look at the videos, below, then read our Q&A to find out exactly how Gamble — working as his own VFX supervisor — and his Superstudio colleague, producer Nathan de la Rionda, executed the spots on a super-tight deadline.
that was really fun to watch, made me also come to realize how powerful After Effects is.
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www.azureproduction.com
Posted by azure production on Friday, September 12, 2008 @ 11:22 AM
2.
how cool to read how it was actually done - it looks so unrehearsed and "home video" - Johannes Gamble is so candid and provided so much useful detail in this interview - a pleasure to read
Posted by Matt on Sunday, September 14, 2008 @ 12:27 PM
3.
What a rare original talent and out of the LIME/Beer thinking this Johannes is!!!
The video makes my mouth water and laugh so hard and hang frozen in AWwww-ness as I can't believe what I am looking at!!!!
Posted by carrie on Monday, September 29, 2008 @ 10:36 PM
