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Above: Images from the collections of FootageBank, which specializes in HD.

Stock 101

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Licensing is becoming more complicated. It’s not always obvious when a certain kind of usage will require you to buy extra rights to a piece of music or footage. As more cross-marketing connections are forged across boundaries between broadcast and cable (think promos made for NBC that are destined to show on MSNBC or CNBC as well) or theatrical and home entertainment (such as a theatrical trailer that’s also slated for inclusion on DVDs from the same studio), it becomes more important to think about all possible usages of your project as you negotiate the licensing deal.


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JC Dwyer, co-founder of Megatrax.

JC Dwyer, co-founder of Megatrax.

Joel Goodman, co-founder of MusicBox.

Joel Goodman, co-founder of MusicBox.

Paula Lumbard, founder of FootageBank.

Paula Lumbard, founder of FootageBank.

An example of a browsable library, from DeWolfe Music.

An example of a browsable library, from DeWolfe Music.

BBC Motion Gallery draws on the broadcaster’s deep film archives.

BBC Motion Gallery draws on the broadcaster’s deep film archives.

A new 10-CD jazz library from Megatrax.

A new 10-CD jazz library from Megatrax.

Jan Ross, senior VP, BBC Motion Gallery.

Jan Ross, senior VP, BBC Motion Gallery.

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