1. What are you working on today?
A brand positioning presentation for iVillage; final audio mixing and editing for a Univision affiliate video; developing a reality-based web series for a fashion brand involving a national model search; plus working on unifying the web presence of our various Crossroads companies. A six-cans-of-Monster day. Had to Unleash the Beast.
2. What have you found is the best tool or innovation that has come out in the last year?
Just this week, I hit the website of an interactive content/design agency. Blew me away. Video and graphics flew around at light speed, unmoored from past constraints. Innovations click by so fast now, a year is like a lifetime. Can’t wait to see 2010. 2015 may be like Future World, with robots scooping out our brains to feast on the goo inside!
3. The project (film, television, commercial or music video) that most impressed you in the last year? Why?
Paul Thomas Anderson’s There Will Be Blood. Saw it three times, still haven’t recovered. Daniel Day-Lewis—may be the best acting ever on film. He totally blew away Mandy Patinkin in Yentl. The baptism scene, the oil well fire, the father figure and his blasted boy coiled on the ground, oil-smeared and moaning and hushing, as if they could grip away fate and what it had wrought. And that milkshake! Mmmmm.
4. The best or favorite project that you worked on in the past year? And why?
Crossroads did one of CBS’ biggest “Survivor” campaigns ever for “Micronesia: Fans vs. Favorites.” We cast all kinds of everyday archetypes as know-it-all fans, then had black-clad goons snatch them, throw them in vans, and force ’em on a plane with host Jeff Probst. They got tossed out in parachutes over the Pacific Ocean, washing ashore on a desolate island to take on the Favorites. Of course, we didn’t really fly our crew over Micronesia. We like totally faked it.
5. Name the top 4 artists on your iPod?
Britney Spears, Jessica Simpson, Ashlee Simpson, Mandy Moore, and shoot yeah, some more Ashlee Simpson. A little edgy for some, but they’re right in my wheelhouse.
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