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Gunning for D-SLR Market, Red Goes Modular

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Followers of the various camera systems under development by the crew at Red Digital Cinema got a lot to chew on last week when company founder Jim Jannard dropped a massive amount of new data related to the company’s future product plans. Red is creating a new line-up of components that can be mixed and matched in a single camera system. This scheme includes the highly anticipated Scarlet and Epic, which fit into Red’s new Digital Stills and Motion Camera (DSMC) category.


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Comments (5) for "Gunning for D-SLR Market, Red Goes Modular"
1.
This is interesting, I wonder why the 35mm and medium size camera manufactureres did not presented this approach, Hasselbalad, Mamiya, Pentax, the late Bronica, even Canon and Nikon have not gone towards this modular approach, they have the glass to work with their systems?
Posted by Jose Noriega on Tuesday, November 18, 2008 @ 03:56 PM
2.
I think they would have. In 5 to 10 Years, with us buying at least 3 or four Cams in between. Why should they have done it before? There was no competition and they only would have themself at a place where they had no new technology to announce the next few years in their business plans.
Posted by GPSchnyder on Tuesday, November 18, 2008 @ 06:22 PM
3.
more to the point, why don't Canon and Nikon drop the physical shutter on the D-SLR? Works on a $100 point and shoot, and woudl make live preview easy.
Posted by George Socka on Tuesday, November 18, 2008 @ 08:41 PM
4.
Sony, JVC & Pansonic Better-well get their act together. Because when these BABY's hit the market at the prices we've seen, it will be the DEATH of the BIG BOYZz when it comes to HD & HDV Cams.

Wake Up Guys...
24p-cinema.com
Posted by 24P CINEMA on Tuesday, November 18, 2008 @ 08:48 PM
5.
The larger manufacturers have never gone with this approach because they want to force you into buying an entirely new camera system when all you need is a new sensor or a new recording format.

Nobody has ever pushed them to change the status-quo. Until RED.
Posted by Neo8234 on Tuesday, November 18, 2008 @ 10:20 PM

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